29 Pre-built Templates
Growth OS Examples
Browse scenario templates across different industries. Open any template to view the full spec, or load it into the builder to customize.
Featured Templates
Start with these proven activation patterns
Featured
B2B
scaling
Devtool: First Deploy
PLG activation for developer tools focused on first successful deployment
Why this activation: First deploy proves the developer experienced core value—code in production. This moment predicts long-term retention.
Instrument: app_created (repo_source, framework), deploy_triggered (environment, build_time_ms)...
Watch: Activation Funnel, Time-to-First-Deploy Histogram
Product: Cloud deployment platform for web applications with automated CI/CD pipelines
Target: Frontend developers and small development teams at startups and agencies
Featured
SaaS
scaling
B2B SaaS: Invite & Share
PLG activation through collaborative project sharing and team invitations
Why this activation: Collaboration tools only deliver value when shared. Inviting a teammate creates accountability and network effects.
Instrument: project_created (template_used, is_first), teammate_invited (role, invite_method)...
Watch: Invite Conversion Funnel, Team Activation Rate
Product: Design collaboration platform for product teams with version control and feedback tools
Target: Product managers and UX designers at tech companies and design agencies
Featured
SaaS
scaling
Analytics: Publish Dashboard
PLG activation through dashboard creation and publishing workflows
Why this activation: Publishing a dashboard means insights are being shared—the core value of BI tools. Private dashboards rarely convert.
Instrument: data_source_connected (source_type, row_count), dashboard_created (chart_count, template_used)...
Watch: Data Connection Rate, Publish Conversion Funnel
Product: Business intelligence platform with drag-and-drop dashboard builder and data visualization tools
Target: Data analysts and business stakeholders at SMBs and growth-stage companies
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Showing 26 examples
B2B
early
Devtool: Connect GitHub
PLG activation through GitHub integration and feature adoption
Why this activation: GitHub connection is the critical friction point. Once connected, users see immediate value from automated analysis.
Instrument: oauth_initiated (provider), repo_connected (visibility, language)...
Watch: OAuth Completion Rate, First Analysis Funnel
Product: Code review automation tool with AI-powered suggestions and team collaboration features
Target: Development teams at tech companies with 5-50 developers
B2B
early
API Platform: First Successful Request
PLG activation through successful API integration and key feature usage
Why this activation: A successful API request proves integration works. Failed requests cause churn before value is experienced.
Instrument: api_key_created (environment, permissions), api_request (endpoint, status_code, latency_ms)...
Watch: Integration Success Rate, API Error Dashboard
Product: Payment processing API with fraud detection and international payment support
Target: Backend developers and fintech companies building payment solutions
B2B
scaling
HR Software: First Employee Added
B2B HR platform activation through employee onboarding workflow
Why this activation: Adding the first employee shows commitment and unlocks payroll/benefits features that demonstrate ROI.
Instrument: employee_added (department, employment_type), payroll_configured (pay_schedule, state)...
Watch: Trial Activation Funnel, Time-to-First-Employee
Product: All-in-one HR management platform with payroll, benefits administration, and employee self-service
Target: HR managers and operations leaders at SMBs with 20-200 employees
SaaS
scaling
Collaboration: First Team Message
PLG activation through workspace creation and team communication features
Why this activation: Communication tools require two-way interaction. First message with a response proves the channel is alive.
Instrument: workspace_created (team_size_estimate), invite_sent (count, method)...
Watch: Invite Accept Rate, First Conversation Funnel
Product: Team communication platform with channels, file sharing, and project management integration
Target: Remote teams and distributed organizations across various industries
SaaS
scaling
Project Management: First Task Completed
SaaS activation through task creation and completion workflow
Why this activation: Completing a task proves the workflow works. Creation alone does not demonstrate value delivery.
Instrument: project_created (view_type, template), task_created (assignee, due_date_set)...
Watch: Task Completion Funnel, Time-to-First-Completion
Product: Project management tool with kanban boards, timeline views, and automation features
Target: Project managers and team leads at startups and SMBs
SaaS
early
Email Marketing: First Campaign Sent
SaaS email platform activation through campaign creation and sending
Why this activation: Sending a campaign is the core action. Drafts do not generate opens, clicks, or revenue.
Instrument: contacts_imported (count, source), campaign_created (template_used, segment_count)...
Watch: Import-to-Send Funnel, Campaign Deliverability
Product: Email marketing automation platform with drag-and-drop editor, segmentation, and analytics
Target: Marketing managers and small business owners focused on email growth
SaaS
scaling
CRM: First Deal Created
Sales CRM activation through pipeline setup and deal management
Why this activation: A CRM with no deals is empty. The first deal proves the user is managing real pipeline.
Instrument: email_connected (provider), pipeline_created (stage_count)...
Watch: Setup Completion Funnel, Deal Creation Rate
Product: Sales CRM with pipeline management, email integration, and forecasting tools
Target: Sales teams and account executives at B2B companies
E-commerce
scaling
E-commerce: First Order Shipped
E-commerce platform activation through store setup and first sale
Why this activation: Shipping the first order completes the value loop—money in, product out. Receiving an order is not enough.
Instrument: product_added (category, price), payment_connected (provider)...
Watch: Store Setup Funnel, Time-to-First-Order
Product: E-commerce platform with storefront builder, payment processing, and inventory management
Target: Small business owners and entrepreneurs launching online stores
E-commerce
early
Dropshipping: First Product Listed
Dropshipping platform activation through product import and listing
Why this activation: Listing a product commits the user to building a store. Import without listing shows hesitation.
Instrument: store_connected (platform), product_imported (supplier, category)...
Watch: Import-to-List Funnel, First Listing Time
Product: Dropshipping marketplace connecting sellers with suppliers and automated fulfillment
Target: New entrepreneurs and side-hustlers looking to start online businesses
E-commerce
scaling
Marketplace: First Listing Created
Two-sided marketplace activation for sellers creating first listing
Why this activation: Marketplaces need supply. A published listing means the seller is open for business and discoverable.
Instrument: shop_created (category), listing_drafted (photos_count, price)...
Watch: Seller Activation Funnel, Listing Quality Score
Product: Peer-to-peer marketplace for handmade and vintage goods with built-in payment processing
Target: Artisans, crafters, and vintage collectors looking to sell online
E-commerce
early
Subscription Box: First Subscriber
Subscription commerce activation through box curation and first subscriber
Why this activation: A subscriber validates product-market fit. Box curation without subscribers is just planning.
Instrument: box_created (frequency, price_point), products_curated (item_count, total_value)...
Watch: Box Launch Funnel, Subscriber Acquisition Rate
Product: Subscription box platform for curated product experiences with recurring billing
Target: DTC brands and entrepreneurs creating subscription box businesses
E-commerce
scaling
POS: First Transaction
Point-of-sale system activation through hardware setup and first sale
Why this activation: First transaction proves the POS works in production. Setup completion alone does not validate the system.
Instrument: hardware_setup (device_type, location), inventory_added (sku_count)...
Watch: Hardware Setup Funnel, First Transaction Time
Product: Point-of-sale system with inventory management, customer tracking, and multi-location support
Target: Retail store owners and restaurant operators
Creator
scaling
Creator: First Course Published
Creator platform activation through course creation and publishing
Why this activation: Publishing makes the course available. Draft courses generate no revenue or student engagement.
Instrument: course_created (category), content_uploaded (lesson_count, video_minutes)...
Watch: Course Creation Funnel, Time-to-Publish
Product: Online course platform with video hosting, community features, and payment processing
Target: Content creators, educators, and subject matter experts monetizing knowledge
Creator
early
Newsletter: First Paid Subscriber
Newsletter platform activation through content creation and monetization
Why this activation: A paid subscriber proves content is worth paying for. Free subscribers are a vanity metric.
Instrument: newsletter_created (niche), post_published (word_count, is_paywalled)...
Watch: Free-to-Paid Funnel, Content Publishing Cadence
Product: Newsletter platform with paid subscriptions, analytics, and audience management tools
Target: Writers, journalists, and thought leaders building paid newsletter businesses
Creator
early
Podcast: First Episode Published
Podcast hosting platform activation through recording and distribution
Why this activation: Distribution is what makes a podcast discoverable. Recorded-but-not-published episodes have zero reach.
Instrument: show_created (category, format), episode_recorded (duration_minutes)...
Watch: Recording-to-Publish Funnel, Distribution Success Rate
Product: Podcast hosting platform with recording tools, distribution, and monetization features
Target: Aspiring podcasters and content creators expanding into audio
Creator
scaling
Membership: First Member Joined
Membership platform activation through community setup and first member
Why this activation: A paying member validates the community value proposition. Empty communities are just websites.
Instrument: community_created (category), tier_configured (price, perks_count)...
Watch: Community Launch Funnel, Tier Conversion Rate
Product: Membership platform with community features, exclusive content, and tiered access
Target: Creators and influencers building recurring revenue through memberships
Creator
early
Digital Products: First Sale
Digital product platform activation through product creation and first sale
Why this activation: First sale is revenue. A storefront with zero sales is just a portfolio.
Instrument: product_created (type, file_size), pricing_set (amount, currency)...
Watch: Product Setup Funnel, First Sale Time
Product: Digital product storefront for ebooks, templates, and digital downloads
Target: Creators, designers, and educators selling digital products
Agency
early
Agency: First Client Onboarded
Agency management platform activation through client onboarding workflow
Why this activation: Onboarding a client proves the agency is using the tool for real work. Empty workspaces churn.
Instrument: workspace_created (agency_size), client_added (industry, project_type)...
Watch: Client Onboarding Funnel, Time-to-First-Invoice
Product: Agency management platform with client portals, project tracking, and billing automation
Target: Digital marketing agencies and creative studios managing multiple clients
Agency
scaling
Agency: First Client Report
Reporting platform activation through automated client reporting
Why this activation: Delivering a report shows the agency saved time. Internal reports do not prove client value.
Instrument: data_source_connected (type, account_count), report_created (template, metrics_count)...
Watch: Data Connection Funnel, Report Delivery Rate
Product: Automated reporting platform with white-label dashboards and scheduled delivery
Target: Marketing agencies and consultants providing performance reporting to clients
Agency
early
Agency: First Proposal Sent
Proposal software activation through template creation and sending
Why this activation: Sending a proposal shows the tool is being used for real sales. Draft proposals do not close deals.
Instrument: template_created (sections, pricing_type), proposal_customized (edits_count)...
Watch: Template-to-Send Funnel, Proposal Win Rate
Product: Proposal and contract management software with templates, e-signatures, and CRM integration
Target: Sales teams at agencies and professional services firms
Agency
scaling
Agency: Client Portal Setup
Client portal platform activation through portal creation and client access
Why this activation: Client access proves the portal is being used for communication. Internal-only portals have no ROI.
Instrument: portal_branded (logo_uploaded, colors_set), client_invited (role)...
Watch: Branding Setup Funnel, Client Access Rate
Product: White-label client portal with project visibility, file sharing, and communication tools
Target: Service businesses and agencies improving client communication and transparency
General
scaling
Productivity: First Workflow Created
Automation platform activation through workflow building and execution
Why this activation: A successful run proves time saved. Built-but-never-run workflows show the setup was too hard.
Instrument: app_connected (app_name, auth_type), workflow_built (step_count, trigger_type)...
Watch: Connection-to-Run Funnel, Workflow Success Rate
Product: No-code automation platform connecting apps and automating repetitive tasks
Target: Operations teams and power users automating business processes
General
scaling
Scheduling: First Meeting Booked
Scheduling tool activation through calendar setup and first booking
Why this activation: First booking proves the scheduling link works in the wild. Unused links have zero value.
Instrument: calendar_connected (provider), booking_page_created (duration, availability)...
Watch: Calendar Connection Rate, First Booking Funnel
Product: Meeting scheduling tool with calendar integration, time zone handling, and team scheduling
Target: Professionals and teams managing external meeting scheduling
General
early
Survey: First Response Collected
Survey platform activation through form creation and response collection
Why this activation: Collecting a response is data in. Surveys with zero responses provide no insights.
Instrument: survey_created (question_count, logic_branches), survey_distributed (channel, audience_size)...
Watch: Survey Creation Funnel, Response Collection Rate
Product: Survey and form builder with logic branching, integrations, and analytics
Target: Researchers, marketers, and product teams collecting user feedback
General
early
Documentation: First Doc Published
Knowledge base platform activation through documentation creation
Why this activation: Publishing documentation creates shared knowledge. Private drafts do not reduce support tickets.
Instrument: workspace_created (visibility), doc_written (word_count, format)...
Watch: Workspace Setup Funnel, Publishing Rate
Product: Documentation platform with version control, search, and team collaboration
Target: Product teams and developers creating internal and external documentation
General
early
Feedback: First Insight Captured
User feedback platform activation through feedback collection and analysis
Why this activation: Tagging an insight means the feedback is being actioned. Raw feedback without triage is just noise.
Instrument: widget_embedded (location, style), feedback_collected (source, sentiment)...
Watch: Widget Install Funnel, Feedback Triage Rate
Product: User feedback management platform with feature voting, roadmap, and changelog
Target: Product managers and customer success teams managing user feedback
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